第三,长期高折扣低毛利。很多品牌过度依赖营销、高租金、高投入获取流量,最终陷入低毛利困境,这也是2025年大量门店关闭的重要原因。品牌方为了供应链出货,一味推行折扣活动,看似短期业绩繁荣,实则形成了“打折打残老板,折扣折杀品牌”的恶性循环。
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There is certainly evidence of a creeping anti-tech worldview in the media, one that even extends to the technology bible WIRED. Om Malik, my former mentor and one of the shrewdest observers of Silicon Valley, has lamented that WIRED used to be a “shiny beacon of light” but that tales of technology are now getting crowded out by stories about achieving the best-smelling scrotum (really). Malik is not alone. In February, former WIRED executive Keith Grossman pointed to a story about crypto and human trafficking to decry the publication’s excessive focus on politics and negativity—a position that received support from a former WIRED editor-in-chief among others.